Everyone in retail owns the data. Nobody owns the connections.
We solve it end to end, from brand to shelf, by mapping the relationships between the different data points to give a full view of what's happening in near real time.
Which shops are trading, who runs them, what they stock, what they're buying and what's changing. While you can still act on it. Bring your data and we'll bring the intelligence. We can even map it directly into your own company data, so you see the channel in your own terms.
Brand to shelf. One connected chain.
Every step keeps its own record. Nothing joins them up, so feedback on any decision lands weeks late. We connect every link, so you see the whole chain at once.
Brand
We connect
Your targets, campaigns and own sales data
You can answer
Where exactly is my distribution gap?
Distributor
We connect
Shipments to orders
You can answer
Which shipment became which order?
Wholesaler
We connect
Orders to shelves, rebates and settlements
You can answer
Which shops have gone quiet?
Spaza shelf
We capture
Stock, price, range and sourcing, verified at the shelf
You can answer
What actually reached the shelf?
Shopper
We connect
Sales to payments
You can answer
Who buys, and what do they switch to?
The informal market, measured at the shelf.
Most of the chain is invisible because nobody stands in the shop. We do. Trained field agents visit spaza shops, taverns, salons and hawkers, and capture what's really there.
One agent. One visit. Multiple brands.
- What we captureStock, price, range and sourcing for your brand and every competitor on the shelf. Geo-tagged photos. Shopper and store-owner surveys. It works offline.
- How we check itEvery record is checked against agent, location, time and photo history. About 1 in 5 fails and is flagged, never counted. Every data point gets a trust score.
- What you seeLive dashboards down to SKU. Plain-English questions answered with the source attached. A verified list of outlets that don't stock you yet.
- How you actThe same agents can activate against a gap in the same week, and take orders on the visit.
Survey to decision, one loop.
Capture
Shelf, shopper and store-owner surveys with photo proof.
Verify
Every record checked and given a trust score.
Connect
Linked to shipments, orders and payments across the chain.
Decide and act
Answers you can trust, while there's still time to act.
A campaign you can steer.
Today you spend the money in week one and find out what it did in week six. We build and track campaigns that report every night, across every location and region. You see where it's working, adjust where it isn't, and approve the change mid-flight.
Ten trusted decisions beat one clever one.
The number of decisions isn't what counts. The number that teach the next one does. Close the loop and the gap widens every cycle.
What you can buy.
Per solution, per use, on 30 days' notice.
Surveys
Shelf, shopper and store-owner surveys, with photo proof and a trust score on every record.
Intelligence
Gap and whitespace analysis, live dashboards and plain-English questions with the proof attached.
Action
Activation with evidence and orders taken on the visit.
Connection
Your own data joined to the chain, from shipment to order to shelf to sale.
Different questions. Same map underneath.
- FMCG brandsWhat's my true share at the shelf? Where is pricing quietly costing me volume? Did my last activation move stock?
- Wholesalers and buying groupsWhich shops are ordering, and which have gone quiet?
- Merchandising and field teamsWe can prove we did the visit. Can we prove what it was worth?
- Banks and lendersWhich of these shops can I lend to, and on what terms?
One neutral party in the channel.
We don't run field teams for one brand, hold stock or lend. So we never compete with the people whose data we hold.
Straight about where we are
It runs today on real trade data from brands, wholesalers and the field. Where we're still building coverage, we use synthetic data and we tell you.
What would you do with a live map of your channel?
Tell us the question you can't answer today. We'll show you what the map can see.